Amateur players with high potential are recently receiving a lot of attention from companies engaged in golf marketing. This is because the United States Golf Association (USGA), which oversees world golf regulations, and the R&A, a British golf organization, have allowed amateur players to sign sponsor contracts since last year.
There is a company that has not spared investment in sponsoring amateur players from the past. It is KB Financial Group that conducted the ‘golf prospect sponsorship program’ and supported amateur player development funds to the Korea Golf Association (KGA) for over 10 years. KB Financial Group, which even hosts the Women’s Amateur Golf Championship, is called the tall man in the Korean golf world.
Prospective players who were sponsored during their amateur days began to show their distinctive presence on the Korean Women’s Professional Golf (KLPGA) tour and the American Women’s Professional Golf (LPGA) tour. At the Lotte Rent-A-Car Women’s Open, the domestic opener of the KLPGA Tour 2023 season, which ended on the 9th at the Lotte Skyhill Jeju Country Club in Seogwipo-si, Jeju-do, Lee Ye-won tasted the excitement of her first win.메이저놀이터
Lee Ye-won, winner of the 2018 KB Financial Group Cup Women’s Amateur Golf Championship, has worn the KB Financial Group’s hat since 2021, when she was active on a dream tour rather than a regular tour. KB Financial Group’s choice to pay attention to the future rather than the present has borne fruit with Lee Ye-won’s victory this time.
An official from KB Financial Group said, “It is true that the results right now are important. However, unlike other companies, KB Financial Group sponsors players with a focus on the potential for development,” he said.
Last February, Natakrita Wongtawirap (Thailand) won the runner-up in the LPGA Tour Honda Thailand and became the main character of a sensation. Wongtawi Lap is also one of the promising players who have been sponsored by KB Financial Group since his amateur days.
KB Financial Group, which supports promising players such as Bang Shin-sil, Park Ye-ji, and Lee Jung-hyun, along with Park In-bi and Jeon In-ji, who represent Korean women’s golf, announced plans to continue working hard for the future of Korean golf. An official from KB Financial Group emphasized, “We are trying to pay attention to various aspects so that amateur players who dream of becoming professional golfers can focus only on sports.”